Meet the Founder

Hi everyone, my name is Yasmine, I was born and raised in Cote D'Ivoire (Ivory Coast, West Africa), and I have been living in the US for the past 20 years. I have always been proud of my heritage and especially our lovely African patterns; this is the inspiration behind YaYa+Rule. My goal is to showcase these prints, YaYa+Rule offers you warm yet subtle African pattern apparel that you can easily integrate into your wardrobe. This is an opportunity to introduce my African-Inspired clothing line to those who want to show their pride in a casual way. My mission is to be part of a dynamic movement promoting an amazing continent and its rich culture, and building a bridge to unify the Black diaspora. It will be my pleasure for you to join me on this exciting venture!

YaYa+Rule is a Black-owned business.